7 Reasons Why Sales Training Fails

Simply put, an organization’s success is inextricably linked to sales, and that means sales training is a must.

The best training involves engaging learners, because we learn from doing. But what about when training goes wrong? Check out these top seven mistakes from the RAIN Group:

1. Failure to define business and learning needs
2. Failure to build sales knowledge
3. Failure to assess individuals’ attributes
4. Failure to put a sales process and sales methodology in place 
5. Failure to deliver training that engages 
6. Failure to reinforce training and make it stick 
7. Failures of evaluation, accountability and continuous improvement

Read about effective sales training that engages.