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Tuesday, January 7, 2014

Advertising That Empowers Women

The ad industry hasn’t always been the home of female-positive messaging. But last year, some terrific popular advertisements really hit home with powerful and empowering messaging.

Check out the entire list here as well as some highlights below.

Mercy Academy
The message advised young women that they aren’t a princess and that life isn’t necessarily a fairytale—to remind independent young girls that life isn't just about finding a prince.

This compelling, thoughtful and viral messaging challenged women to question their inner critic and to see themselves the way others do.

UN Women
Suggested search terms from Google's autocomplete feature powerfully addressed the often-unpopular topics of gender inequality and sexism.

Which ads stood out to you the most? You can vote on your favorite amid this list. Did your favorite message not make the cut? Share it with JD Coaching & Consulting in the comments section or on our Facebook page. We’d love to hear from you!

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